To mark World Breastfeeding Week, we wanted to highlight that one of our core aims is to support parents with breastfeeding, by providing advice when things are difficult, acting as a centre for education, working with local breastfeeding support services, and enabling sick babies to access safe donor milk when their own mothers are unable to breastfeed themselves.
The UK has some of the lowest rates of breastfeeding in the world, as highlighted by the Lancet series published in January 2016. Most mothers now choose to start breastfeeding their babies, but without the practical support needed, often feel they have no choice to stop after early difficulties. UNICEF UK argues that it is the responsibility of society as a whole to make sure the right support is there, and has this week launched a campaign to Change the Conversation. This campaign brings together the voices of many agencies and charities across the UK to highlight the current gaps in breastfeeding support that fail so many families. Rather than being aimed at mothers, the campaign targets policy makers and government, who need to recognise this opportunity to improve public health for mothers and babies in both the short- and long-term.
We are proud to support this work, and excited about the possibilities ahead and the momentum that is gathering. You can find more information about the UNICEF UK Call to Action and add your voice to the campaign here.