We are making the news!

This week has seen the Hearts Milk Bank featured in the Evening Standard, JC, Herts Advertiser and Link West’s blog today. On Thursday we are off to record a radio programme and the word is spreading daily – our heads are spinning slightly but it has not diverted us from the key job of getting the milk bank up and running by the end of the year.

This week has seen three more hospitals sign up, a decision made on our premises (watch this space!), and more hospital meetings later this week. Tomorrow night, Natalie will be talking with regional health leaders at the Cambridge Business School, and on Thursday Gillian and Natalie will be presenting at the Startup Showcase at Tobacco Dock in east London. Gillian will then be ‘pitching’ to 300 investors in only one minute!

On Friday, we are off to UNICEF’s Baby Friendly Initiative Conference in Birmingham, and are rather excited by the first showing of the Breastfeeding Advert – an example of what one woman, Claire Czajkowska, can do with 2 years and a team of scores of people who want to make a difference to the perception of breastfeeding. The main launch is on January 21st, and Natalie will be speaking about her role in providing some of the science advice for the project. The event is sold out, but watch out for updates on Twitter (@Milk4TinyHumans) and Facebook.

Please keep sharing our fundraising link – we have an amazing total already and can do so much good with every £. Thank you!

Busting the milk banking myths

No. 1: Milk banks don’t exist.

Come up with an idea and you’re inevitably faced with a whole raft of reasons as to why it will fail, why it can’t succeed and, well to be frank, why you’re daft for even thinking it might. We figured we would have a lot of questions to answer when launching the Hearts Milk Bank crowdfunding drive, and the first 48 hours proved this to be true!

So, to get all those obstacles out of the way right at the start, we thought we’d bust through some of the donor milk and milk banking myths out there. No pun intended.

First and foremost, milk banks… they’re real, they’re necessary, they provide potentially life-saving breastmilk to babies, and they exist all around the world (560 in fact, with 206 in Europe alone).

In the UK there are currently 15. Each accepts donated surplus milk from carefully screened breastfeeding mothers, treats and stores it, and then organises deliveries to hospitals that care for premature and sick babies.

Donated breast milk is, according the World Health Organisation (WHO), the best alternative when new mothers are too unwell to provide milk themselves. It prevents many complications and saves lives.

Demand for donor milk is increasing, but provision in the southeast of the UK is not. This has led to many hospitals in the region not being able to access donor milk at all over the last year. What is needed is a service that can grow with demand, and that’s why the Hearts Milk Bank has been created by a leading expert in UK milk banking, Gillian Weaver, and a doctor and researcher, Natalie Shenker. As one consultant put it, “I would give it to every baby in the hospital if I could get it.”

Let us know your experiences of donating milk! Please also share any reasons you’ve come across as to why people think milk banking, donating and accessing breast milk are not great ideas so we can bust some more myths in the days to come.

Help us to establish the Hearts Milk Bank!

Today is the day – after 6 months of work from a team of over 20 people, we have launched our crowdfunding campaign! By the time I have even managed to post this, we have already raised over £1000 – critical momentum to build towards our target.

As a start-up, and the first ever social enterprise milk bank in the UK, it is incredibly difficult to raise the necessary investment to create the safe and sustainable service that is so desperately needed – nobody wants to take that first risk. But we have been brave, and a little bit bold, and ever so slightly single-minded, and completely believe in what we are doing. If we can show support is out there, we have the chance to raise the full amount we need to start operating by the end of 2016 – we will literally be helping to save lives of scores of babies by preventing life-threatening complications of prematurity.

Please watch our film here that explains how breast milk protects sick babies – we will be telling you more about the children featured and their parents over the next few weeks, but safe to say there have been many tears shed in the making of this beautiful 4 minutes.

Thank you for sharing!